Visitor Servicing is changing. Customer’s are seeking travel inspiration and assistance at all stages of their purchase journey, and Visitor Information Centres need to adapt… fast!

We know that visitor centre staff are major custodians of destination brands, are
typically the call to action for demand driving activities, and most importantly they hold the
keys to the best stories in the region.

We also know that visitor centres are wanting to remain relevant for visitors planning to
come, and those who are already in their destination 
by influencing their experiences
through personalised stories and helpful tips.

We know there is a huge gap in online servicing and marketing knowledge and ‘know-how’
available to visitor information centre staff at all levels.

And, we know that visitor centres are willing to evolve into active contributors for local visitor economies,
but need the support through education, collaboration and empowerment to do so.

To help support VICs evolve to support our new customers, we’ve developed a brand
new Marketing Bootcamp just for VIC staff, where we share practical marketing
knowledge and tactics on how VICs can successfully drive and convert tourism demand,
improving their influence and ensuring their relevancy in local tourism industries.

To ensure you get all of the details about the Bootcamp when it launches, please register your interest below, and we will let you know when applications open!


Your input is most welcome!

We are currently finalising the modules and format of the VIC Bootcamp, and we’d love your feedback to make sure we are creating something that is relevant to your destination.

We would love 5 minutes of your time to complete the below survey. This is if you are interested in joining the program or you manage staff who would benefit from the Program.

From there we will add you to our VIC Bootcamp email update list to ensure you get updates about the Bootcamp as the details are finalised!

    Please choose one option.

  • Questions for staff who are managing or marketing a VIC

  • Questions for CEOs & Managers

    Potential 3 Month Mentoring Program Outline:

    - 6 x 1 hour online training webinars (recorded for future use) on core marketing and servicing topics (addressing relevant skill gaps)

    - Workbooks, Worksheets and Templates to assist with implementation of key learnings

    - Access to 2 Tourism Marketing Professionals in a private online forum for the program period (9am-5pm weekdays) to ask questions, obtain advice and get feedback

    - Accountability measures including 1:1 pre and post individual consultations

    - Networking and best practice learning from other VIC staff participating in the program