The effectiveness of traditional Visitor Information Centres are currently under scrutiny nation wide. VICs are challenged on their influence, relevancy and cost efficiency for local visitor economies.
Traditionally, VICs provide information and knowledge for visitors already in destination to influence people’s experiences. VICs have typically taken a back seat when it comes to attracting visitors to a destination, relying on State, Regional and Local Tourism bodies to actively drive demand.
But as major custodians of a destination, the staff and volunteers of VICs are in the best position to drive tourism demand. They have the most up to date product knowledge and information, are typically the call to action for demand driving activities, and most importantly they hold the keys to the best stories in the region.
Therefore, a massive opportunity exists to evolve VICs into active contributors for local visitor economies, through education, collaboration and empowerment.
In our newly developed VIC Marketing Bootcamp, running for 3 months from mid 2018, we share practical marketing knowledge and tactics on how VICs can successfully drive tourism demand, improving their influence and ensuring their relevancy in local tourism industries.
To ensure you get all of the details about the Bootcamp when it launches, please register your interest below, and we will let you know when applications open!
Your input is most welcome!
We are currently finalising the modules and format of the VIC Bootcamp, and we’d love your feedback to make sure we are creating something that is relevant to your destination.
We would love 5 minutes of your time to complete the below survey. This is if you are interested in joining the program or you manage staff who would benefit from the Program.
From there we will add you to our VIC Bootcamp email update list to ensure you get updates about the Bootcamp as the details are finalised!