The effectiveness of traditional Visitor Information Centres are currently under scrutiny nation wide. VICs are challenged on their influence, relevancy and cost efficiency for local visitor economies.

Traditionally, VICs provide information and knowledge for visitors already in destination to influence people’s experiences. VICs have typically taken a back seat when it comes to attracting visitors to a destination, relying on State, Regional and Local Tourism bodies to actively drive demand.

But as major custodians of a destination, the staff and volunteers of VICs are in the best position to drive tourism demand. They have the most up to date product knowledge and information, are typically the call to action for demand driving activities, and most importantly they hold the keys to the best stories in the region.

Therefore, a massive opportunity exists to evolve VICs into active contributors for local visitor economies, through education, collaboration and empowerment.

In our newly developed VIC Marketing Bootcamp, running for 3 months from mid 2018, we share practical marketing knowledge and tactics on how VICs can successfully drive tourism demand, improving their influence and ensuring their relevancy in local tourism industries.

To ensure you get all of the details about the Bootcamp when it launches, please register your interest below, and we will let you know when applications open!



Your input is most welcome!

We are currently finalising the modules and format of the VIC Bootcamp, and we’d love your feedback to make sure we are creating something that is relevant to your destination.

We would love 5 minutes of your time to complete the below survey. This is if you are interested in joining the program or you manage staff who would benefit from the Program.

From there we will add you to our VIC Bootcamp email update list to ensure you get updates about the Bootcamp as the details are finalised!

    Please choose one option.

  • Questions for staff who are managing or marketing a VIC

  • Questions for CEOs & Managers

    Potential 3 Month Mentoring Program Outline:

    - 6 x 1 hour online training webinars (recorded for future use) on core marketing and servicing topics (addressing relevant skill gaps)

    - Workbooks, Worksheets and Templates to assist with implementation of key learnings

    - Access to 2 Tourism Marketing Professionals in a private online forum for the program period (9am-5pm weekdays) to ask questions, obtain advice and get feedback

    - Accountability measures including 1:1 pre and post individual consultations

    - Networking and best practice learning from other VIC staff participating in the program