Session 1 Learning Resources

Tourism Trends, Marketing Strategy, Website + Content Marketing

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In this Session, you will learn:

  • Briefing on the current and most influential tourism marketing trends, including the importance
    of delivering an outstanding tourism experience
  • Identify and profile their most profitable customers
  • How to develop key marketing messages to attract more of their most profitable customers
  • How to manage a website that converts more website visitors into bookings
  • How to deliver a more outstanding product experience to increase chances of customer advocacy
  • How to identify content themes to share online via social media that will attract more of their Ideal Customers

Workshop Slides

Click the thumbnail below to download a copy of the workshop slides as PDF (78MB) to help complete the tasks for this Module.

SlidesModule1

 

Workbook

Click the thumbnail below to download this PDF workbook (692KB) to help complete the tasks for this Module.

 

Marketing Strategy Toolkit

Click the thumbnail below to download this Excel Template (434KB) to complete the tasks in this Program.

 

Ideal Customer Persona Template

Click the thumbnail below to download this Word Template (1.3MB) to complete the tasks in this Program.

 

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Need Help?

If you are having trouble accessing the Learning Resources, please don’t hesitate to contact¬†us via
email help@tourismeschool.com, and we will be sure to respond as soon as possible!