The reality is many of your region's Ideal Customers expect to engage differently when it comes to finding out information about your region. They use various, convenient sources such as TripAdvisor and Google to find visitor information, which is often NOT visiting a Visitor Information Centre. So in the article we show Visitor Information Centres how they can leverage TripAdvisor and Google to share location based information to their visitors.

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With the election campaign in full swing here in South Australia for the past month or so, each party have drawn their battle-lines and are out and about spriuking their messages via well-used political campaign tactics from elections' past. During this time, I couldn't help but to notice a few things about the Political party 'campaigning' that tourism brands could learn from, so I thought I'd share a few insights with you!

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TripAdvisor is not just for Tourism Businesses. Destinations also have opportunities to leverage TripAdvisor to keep their visitors better informed and encourage them to stay longer, spend more and have a better experience in their destination. Following are 4 ways destinations use TripAdvisor to improve their visitors experiences.

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Running a profitable small tourism business is hard. In my 19 years in the industry I have seen the range of small tourism business successes. Those who fail and those who succeed. Of those who are successful, following are 10 traits I have found are common with with each successful tourism business.

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Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

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Facebook Live is a brilliant new way to connect and engage your Ideal Customers by sharing real moments in your tourism brand as they happen. In this article learn how to use Facebook Live to help grow your tourism brand's awareness and consideration.

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