December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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customer journey mapping for tourism brands

Customer Journey Mapping is an important part of understanding your most profitable customers, and assists tourism brands to identify what content will engage at all stages of a customer's travel purchase journey.

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Did you know, recent research by Google found 85% of leisure travellers only decide on what activities they are going to do in a region AFTER they have arrived in destination? Following are 6 things you can do right now to help reach and convert destination visitors into actual customers to your local tourism experience.

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Does your Tourism brand have a YouTube channel but you haven’t looked at in awhile? In 2017 YouTube has seen massive growth in reach and usage by your potential customers, so now is the time to give it some love with 3 simple updates!

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