How to Create Raving Fans for Tourism Operators – Part 3

Now that you are all over the ‘what’ makes your customers happy, it’s time to look at how we can put our happy customers to work to spread the word about your experience to other potential customers!

So we’re going to finish the series by running through:

  • How to encourage your happy customers to become online advocates (aka free word of mouth marketers) for your tourism experience on TripAdvisor and Social Media.
  • Your Action Items…

      • Brainstorm ways you can encourage your customer to leave online reviews on platforms such as TripAdvisor.
      • Brainstorm ways you can encourage customers to share more photos & videos on Social Media, including promoting a branded hashtag?
      • What can you do to encourage customers to “check-in” or “tag” your business on social media?

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