The Content Challenge for Destination Marketers – Part 2

As you learnt in Part 1 of this series, there is certainly a lot to think about when it comes to integrating content into your digital strategy, and specifically how blogging can play a pivotal role in helping you to achieve your marketing objectives.

In Part 2 we’re progressing through the Challenge, looking specifically at:

  • What makes an engaging blog post, and
  • What editorial themes you need to focus on to get super engagement of your blog posts

Your Action Items…