As you learnt in Part 1 of this series, there is certainly a lot to think about when it comes to integrating content into your digital strategy, and specifically how blogging can play a pivotal role in helping you to achieve your marketing objectives.
In Part 2 we’re progressing through the Challenge, looking specifically at:
- What makes an engaging blog post, and
- What editorial themes you need to focus on to get super engagement of your blog posts
Your Action Items…
- Identify your Ideal Customer(s) – read our blog post to learn more about profiling Ideal Customers >
- Brainstorm blog topics that tell a story, inspire and/or help your ideal customers – check out our article ‘5 Ripper Blog Post Ideas to Pump up your Blog Roll’ for inspiration.
- Map out your blog topics so they align with offline activities, campaigns and events.