Hi, and welcome to our 3-part Content Challenge for Destination Marketers!
It’s great to have you on board, and we hope you are able to take away some insight and practical application on how to address your content marketing in the future!
In our first Webinar we take a look at:
- Where content influences the customer on their buying journey
- How blogging can stimulate desire & consideration to travel to your destination
- How to set up and manage a blog correctly for maximum engagement
Your Action Items…
- Read our articles on Blogging >
- Talk to your website developer about integrating a blog on your current website (if you don’t have one yet!)
- Ensure your blog is set up correctly on your domain, and features all of the required functionality
Check out these Stats!
- Google’s 2014 Traveler’s Road to Decision
- Google’s Five Stages of Travel (see video below!)