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About Us

We’re so glad you’ve popped by to take a look at what we offer at Tourism eSchool!

The start of something special…

Tourism eSchool was literally born over a coffee catchup at Bec’s place in December 2012. Between double choc tim-tams, we were discussing the lack of supportive marketing training for tourism operators and professional development opportunities available for destination staff in the industry, and decided to join forces and tailor our skills, knowledge and experience especially for this gap. Safe to say, we registered ‘Tourism eSchool’ that night, and it didn’t take long for us to develop our website marketing eCourse training product, launching it in March 2013.

Continuously evolving

From 2013-2015 we developed 4 tourism marketing self-paced eCourses designed specifically for tourism operators; facilitated 3 rounds of our 'Destination Marketing Mentoring Program' with a group of enthusiastic destination staff from across Australia; facilitated tailored marketing mentoring program for tourism operators; and were invited to speak at numerous national and state tourism conferences and training events.

2016 and beyond...

Whilst our tourism marketing eCourses were our first online training product, and have served us and our Members well, we replaced our 4 eCourses with one, holistic marketing mentoring program specifically for tourism operators – Tourism Marketing Academy & Mastermind, which received rave reviews from three rounds of participants from our 2016, 2017 and 2018 alumni.

After huge success facilitating 3 rounds of our Destination Marketing Mentoring Program, we evolved this into a new program, the Visitor Servicing + Destination Marketing Bootcamp  for visitor servicing staff from Destination and Local Government Organisations.

We're increasingly working with Regional and Local Tourism Organisations to develop and facilitate tailored Marketing Mentoring Programs for Operators in their region.

We work more 1:1 with tourism organisations and local government bodies to create winning tourism and destination marketing strategies.

We’ve always thought that if you’re going to be a marketer, tourism is the best industry to work in; often saying to each other how lucky we are to be able to work with such amazing people – just hearing their stories, sharing our knowledge with them, watching and guiding them to implement their learnings, and get the results they are looking for so they can stay on top is definitely what keeps us going, not only as a business, but as people too.

– Paige & Rebecca

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Rebecca White

I have been very fortunate to have over a decade of hands-on tourism marketing experience with the South Australia Tourism Commission, including trade marketing, consumer marketing, PR, consumer campaigns, and app & website development.

During this time I got to work with many fantastic Tourism Operators, helping them with their marketing, with a focus on International Marketing. I also received first-hand understanding of the day to day reality of running a profitable tourism business and the many demands on a tourism business owner’s time and money.

Visit my Linked In Page for my Professional Bio >

My Qualifications

  • Bachelor of Business (Tourism Management)
  • Advanced Diploma in Tourism (Event Management)
  • Certificate IV Frontline Management

What you may not know about me…

I grew up on a farm in the southern Clare Valley in South Australia, I’m very fortunate to still have family there and also in the Barossa. Many a family holiday was spent exploring Australia, watching travel shows such as Getaway and reading Dad’s Australian Geographic Magazines inspired my early love of travel and the great outdoors.

As with many of us in the Tourism Industry I love travelling. I have explored just about every corner of South Australia, and many parts of Australia, New Zealand, Europe and North America. This extensive travel also provides practical experience as your travelling customer.

Travel is a little closer to home in recent years with the arrival of my two sons. However as the boys are getting more adventurous, my husband and I take our boys camping, hiking, kayaking and cycling as often as we can – we have a long Australian travel bucket list we are working through!

When I have a spare minute you can find me reading in my hammock, pottering in my vege patch or at the beach with my boys!

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Paige Rowett

After a 3 year stint working in destination marketing in the Barossa with SATC, and assisting the Australian tourism industry in my own consultancy since 2011, I’ve been fortunate enough to immerse myself in all things tourism marketing for the best part of 10 years.

I love the opportunity to teach tourism businesses & destinations how to find clarity and focus for their marketing spend, by choosing and implementing tactics that will actually make a difference for their business.

I also really enjoy any opportunity to travel Australia presenting at conferences, and facilitating training days and workshops.

Visit my Linked In Page for my Professional Bio >

My Qualifications

  • Bachelor of Management (Major Marketing, Minor Tourism)
  • Graduate Diploma in Teaching and Learning – Secondary School

What you may not know about me…

After moving to Adelaide to study Marketing at the age of 17 after a wonderful childhood living in Cleve on Eyre Peninsula, I’m back enjoying country life with my husband, three children, three dogs, countless sheep, and couple of rogue geese!

I absolutely love working with people across Australia from my Farm office in the gorgeous Clare Valley, looking out my bay windows onto the Canola or Hay (depending on the time of year) – something that I would have never considered possible 6 years ago.

After travelling though Europe and UK in my early 20s, I’m loving getting to know my own backyard, spending time vacating around our beautiful country with the family – but only when it’s not seeding, or hay, or harvest, or sheep sale times of the year!

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