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Strategic Project
management

We provide project management services to support organisations to achieve strategic outcomes that may be out of scope for employees, or require focus from a dedicated resource.

From reviewing regional governance frameworks and qualitative research studies, through to game changer project management and strategic industry engagement initiatives, we have 50+ years of combined skills and experience to work with your team on strategic projects.

Rebecca and Paige are extremely organised and professional, always going above and beyond to see successful outcomes for their clients.

It has been a pleasure to work with Rebecca and Paige at Tourism eSchool on a number of projects, most recently the development brief and tender management for our new destination website. It was a relief to develop the brief in collaboration with experts who have the experience to know the pitfalls to avoid and right questions to ask. The tender management ran smoothly and we appreciated their excellent advice, especially around technical specifications. Rebecca and Paige are extremely organised and professional, always going above and beyond to see successful outcomes for their clients.

how we can work

together

Visitor Economy Listening and Development

Local Government Engagement in Tourism

In order to have a cohesive approach to destination planning, it is essential that all stakeholders and destination brand custodians have a collective understanding of what 'success' looks like.

We partner with destinations and their stakeholders to build a collaborative vision, and educate and empower local government teams, including staff and elected members, to understand how their important work for local residents is interconnected with the visitor economy, and to ensure all investment is aligned to the co-created vision.

Visitor Economy Engagement and Listening

With a qualified background in social and data driven research, our team has the capability to work with large tourism organisations to undertake extensive listening of the wider visitor economy, to help with the co-creation of visitor economy plans.

This process can include in-depth Interviews, design thinking engagement workshops, qualitative workshops and quantitative surveys.

The output from this work is a comprehensive listening report, which then can assist with the development of long term plans or strategic development projects.

Game Changer Project Management

We work with destinations to deliver special projects that help attract new markets or segments, specifically around experience design and development.

These type of special projects could include:

Working across government and non government to project manage the development of 'game changer' experiences eg. activation of National Parks, RoadTrips/ Journeys.
Undertaking a product gap analysis and recommendations report, to uncover the opportunities within your destination to attract more of your high value visitors

Industry Engagement + Collaboration

A galvanised local tourism industry is key to driving sustainable growth of your visitor economy.

An engaged and supportive industry enables:

Your organisation to better implement your projects, as you will have the support of your industry
Positive local advocacy around the value of tourism, and increased understanding of role of the visitor economy more broadly
Councils and other organisations to continue to invest in visitor economy projects
Collaboration between operators to deliver exceptional experiences

We work with destinations to review, recommend and implement actions and provide education to stakeholders on how to improve engagement within your industry, to strengthen your industry from the inside out.

Destination Brand and Storytelling Planning + Implementation

Destination Brand Positioning Projects

Through deep engagement with local destination custodians, and a thorough understanding of the destination's experience theme strengths, we help destinations clearly articulate their destination brand positioning, and the narrative that will help to authentically position the destination to attract high value visitors.

Key outputs for this project include the development of your destination's high value visitor and key markets journey maps, brand positioning framework, storytelling map all of which assist your team to better understand where the potential is for your destination from a product development perspective, and also clarify your message and market for your brand storytelling initiatives.

Visual Asset Audit + Optimisation

We know that one of the ongoing projects for destination marketers is to constantly evaluate and manage a visual asset library.

With a professional photographer on our team (Lachie!), how could we not offer his skills, expertise and creative eye to destinations seeking assistance to optimise their visual asset library to better inspire visitors!

In a nutshell, we can work with a destination to:

Undertake a gap analysis of your visual asset library (as it relates to your visitor personas and key experience themes)
Categorise and systemetise your visual asset library
Plan and execute strategic photo and video shoots to produce the right content for implementation across multiple channels to support your destination marketing strategy
Professionally edit your assets for specific purpose (social media vs website implementation)

Destination Content Optimisation, Mentoring and Management

Managing the 'Always On' marketing initiatives for a destination is a critical, and strategic marketing and visitor servicing project.

Always on Marketing Management encapsulates the day to day content marketing actions for a destination, including management of social media, email marketing and blogging strategies. All three work hand-in-hand to inspire new visitors, and help those who are committed to travelling to your destination with their visitor servicing needs.

Planning

It's really important that the destination has developed their Visitor Personas and Journey Maps prior to getting started with this project - as this infrastructure and intel is required in order to implement any messaging online. If this project hasn't been completed, it is our recommendation that this is the first step.

Implementation

Once Personas are developed, the project plan deliverables include:

- Auditing and optimising your channels to ensure to best practice standard and to ensure consistency
- Plan and implement an ongoing content calendar across multiple channels (using segmentation variables to deliver specific messages to relevant Personas)
- Measure and report on relevant KPIs on a regular basis, identifying engagement and trends

current + recently completed
projects

Regional Development Australia Eyre Peninsula

Destination Content Optimisation
Social Media Optimisation + Mentoring
From November 2022
Limestone Coast Local Government Association

Social Media Management + Blog Content Creation
Ongoing since October 2020
Visit Canberra

Visitor Economy Listening Project
Supporting the development of the ACT 2030 Tourism Plan
August-October 2022
East Arnhem Land

Social Media Management
September-October 2022
Yorke Peninsula Tourism

Website Audit + Persona Mapping
Completed October 2021
Kangaroo Island Tourism Association

Social Media Management
May - September 2021
Regional Development Australia Yorke and Mid North

Clare Valley Tourism Region Digital Marketing Management
May-July 2021
Limestone Coast Local Government Association

Project Management - New Destination Website
February-May 2021

REGIONAL DEVELOPMENT AUSTRALIA YORKE AND MID NORTH

Clare Valley Tourism Region Visitor Guide Review + Strategy Advice
November 2020
REGIONAL DEVELOPMENT AUSTRALIA YORKE AND MID NORTH

Local Government Workshops
Completed November 2019
TOURISM BAROSSA

Destination Website Planning Session
Completed April 2019
Adelaide HIlls Tourism

Destination Website Strategy, Development Brief + Tender Management
Completed February 2019
Daylesford + MAcedon Ranges Tourism

Content Marketing + Campaign Strategy
Completed February 2018
Cradle Coast Authority

Destination Website Re-Development Brief + Tender Management
Completed November 2017
Melbourne's West

Persona Development + Digital Audit
Completed November 2017

case studies

Kangaroo Island Social Community Management

Clare Valley Winter 2021 Winter Marketing Activation

Limestone Coast New Destination Website Project Management

I am always amazed by their depth of knowledge and expertise that they offer

I have worked with Tourism eSchool in a number of different capacities and I am always amazed by their depth of knowledge and expertise that they offer. Most recently I engaged with Paige & Rebecca to assist Fleurieu Peninsula Tourism with the development of a 3 year strategic plan. They have excellent communication skills, marketing insight and business smarts, this leads to wanting the best result for the clients. I would recommend Paige & Rebecca if you require assistance with developing a strategic/business plan.

Are you ready to
achieve your goals?

If you would like support in implementing the Actions within your Tourism Plan or Destination Marketing Strategy, we would be delighted to hear from you, so please contact us and we will be in touch as soon as possible!

We'd love to hear from you

Strategic Projectmanagement

Rebecca and Paige are extremely organised and professional, always going above and beyond to see successful outcomes for their clients.

how we can work

together

Visitor Economy Listening and Development

Destination Brand and Storytelling Planning + Implementation

current + recently completedprojects

Regional Development Australia Eyre Peninsula

Limestone Coast Local Government Association

Visit Canberra

East Arnhem Land

Yorke Peninsula Tourism

Kangaroo Island Tourism Association

Regional Development Australia Yorke and Mid North

Limestone Coast Local Government Association

REGIONAL DEVELOPMENT AUSTRALIA YORKE AND MID NORTH

REGIONAL DEVELOPMENT AUSTRALIA YORKE AND MID NORTH

TOURISM BAROSSA

Adelaide HIlls Tourism

Daylesford + MAcedon Ranges Tourism

Cradle Coast Authority

Melbourne's West

case studies

Kangaroo Island Social Community Management

Clare Valley Winter 2021 Winter Marketing Activation

Limestone Coast New Destination Website Project Management

I am always amazed by their depth of knowledge and expertise that they offer

Are you ready to achieve your goals?

Tourism Marketing Inspiration for Destinations

Strategic Project
management

current + recently completed
projects

Are you ready to
achieve your goals?