programs for tourism operators
We work with state, regional and local tourism organisations to facilitate tailored marketing mentoring programs designed specifically for the needs of the operators in their destination.
Our Marketing Mentoring Programs educate, inspire and empower a group of tourism operators in the same region to take positive action to develop their experience offerings, pivot to new markets post Covid-19 and market their tourism businesses with confidence, which ultimately help drive demand for the destination.
As the peak regional visitor destination marketing organisation and Regional Tourism Organisation (RTO) for Tropical North Queensland, TTNQ has the largest geographical coverage in Queensland, covering 20% of the total state.
With such a diverse region, it was important for us to design a flexible training program which allowed tourism operators to participate from their remote locations. We also wanted to deliver a powerful program while ensuring participants remained engaged and accountable. Navigating the various skill levels of our industry was also a challenge as we were only able to deliver one program.
Tourism eSchool worked with us to achieve our objectives and we believe that the program offered a robust selection of learnings to upskill the digital capabilities of our industry. The feedback we have received confirms that the content was relevant and offered practical solutions for them to follow. We’ve already seen a 16% increase in engagement from established operators’ social media accounts in the month following the completion of the program.
I would highly recommend Tourism eSchool to any destination or economic development organisation looking to design flexible programs for their industry.
how our mentoring
Our mentoring programs are delivered via a combination of in-destination workshops (where possible post covid), pre-recorded and live online webinars, group online mentoring calls and individual one on one mentoring with individual businesses. Our facilitation methodology has been refined over the past 9 years to ensure optimal engagement, implementation of learnings and eventual incremental gains for the businesses involved.
Mentoring Learning Modules
Each Mentoring Program is tailored to an organisations budgets and industry learning needs. However a program usually consist of a minimum of 4 'Learning Modules'. The topics to be covered in each Module will be identified during the planning process, based on the needs of the operators in the region and also your region's strategic plan requirements. Below is a guide of the Learning Modules that we can deliver.
Learning Materials will be stored in our secure member portal (members.tourismeschool.com), where all participants will obtain individual log-in access. Participants will log into the member portal to access:
Recorded versions of the In-destination workshops and live online webinars
- Module workbooks - which detail tasks to help operationalise learnings
Tailored Toolkits and Templates - will be used to support the completion of tasks
- Individual discussion and action plan reports (when One-on-One mentoring is part of the program).
Depending on the region, we are also able to offer content licensing of our webinars/training videos for an additional 12 months to the destination, to further extend the value of the program to their wider industry.
We know Tourism Businesses often just need someone to sit down with them and provide hands on support to implement their learnings. Where budget allows, one-on-one mentoring by the Tourism eSchool team and Partners Subject Matter Experts, can lead to amazing outcomes and implementation results for participants.
A Focus on Implementation
Our Programs are informative and action-orientated, where operators are encouraged to complete set tasks to help them understand and implement their new knowledge.
Fostering Regional Collaboration
Our Programs are designed to promote positive learning and collaboration between operators in a region. it's not only a great way for tourism operators to work together as a team to drive demand, but the outcomes support tourism organisations to achieve their strategic objectives.
Tourism Marketing Modules covered in our Programs
The flow of content was appropriate for participants which is the beauty of working with a specifically designed program... it wasn’t just rolled off the shelf and delivered the same as another region.
As an industry and as a region we face time and distance hurdles when planning to deliver training and development along with important networking events. This has been evidenced by the seriously low numbers of participants in any training events or functions organised.
Paige and Rebecca’s Marketing Mentoring Program enabled our tourism operators to learn from their desk or home, saving travel and valuable time by utilising online webinar technologies. During the program, the flow of content was appropriate for participants that is the beauty of working with a specifically designed program, it wasn’t just rolled off the shelf and delivered the same as another region. It catered for the maturity level of our diverse region.
Paige & Rebecca understood our barriers for progress and helped work with us to break them down and develop operator confidence in the online space as individual businesses, but also had the positive effect of helping us have an enhanced online presence as a region. In our Program, we had 22 registered participants and while we cannot compare figures with this format, we certainly acknowledge Tourism eSchool’s development of the concept, the content and delivery of the program to engage such a high number of operators spread across a large geographical area.
Our business has completely turned around since starting this course. By actioning what I've learned, we've finalled in an Australia-wide pet-friendly accommodation award and seen social-media engagement convert to back-to-back bookings for the next three months. Thank you!
As an experienced & successful secondary educator, I highly recommend this course and these facilitators.
Paige & Rebecca provided a positive and constructive learning experience. Highly informative and very engaging content and tasks. They provided genuine support and personalised the experience where required. Professional and efficient delivery of meaningful content. As an experienced & successful secondary educator, I highly recommend this course and these facilitators.
It was professionally run, very informative, easy to understand format, and Paige and Rebecca were friendly and engaging.
The program was exceptionally well presented. It was professionally run, very informative, easy to understand format, and Paige and Rebecca were friendly and engaging. There was up to date information, provided in a supportive environment, great resources and an endless amount of suggestions on how I can improve what I do. Thanks to Paige, Rebecca and the funding partners - highly recommended!
Very well mapped out program and the delivery was engaging and well prepared. I loved that every major point was discussed and then explained through local South Australian examples. Lots of research and time was put in by the facilitators who were very knowledgeable and experts in this area and experts in all things South Australian. I would highly recommend for all tourism business to engage Paige and Rebecca for similar training in the future.
Want to learn more about
our Mentoring Programs?
Are you looking to deliver capacity building or marketing training for tourism operators in your destination? Or maybe spend grant money on industry capacity building to help support them recover post bushfires and COVID-19 impacts?
If so, then we’d love to chat to your about your training needs and help you design a program that fits for you region's budget and goals.