programs for tourism operators
We work with local and regional tourism organisations to facilitate tailored marketing mentoring programs designed specifically for the needs of the operators in their destination.
Our Marketing Mentoring Programs educate, inspire and empower a group of tourism operators in the same region to take positive action to market their tourism businesses with confidence, which ultimately help drive demand for the destination.
As the peak regional visitor destination marketing organisation and Regional Tourism Organisation (RTO) for Tropical North Queensland, TTNQ has the largest geographical coverage in Queensland, covering 20% of the total state.
With such a diverse region, it was important for us to design a flexible training program which allowed tourism operators to participate from their remote locations. We also wanted to deliver a powerful program while ensuring participants remained engaged and accountable. Navigating the various skill levels of our industry was also a challenge as we were only able to deliver one program.
Tourism eSchool worked with us to achieve our objectives and we believe that the program offered a robust selection of learnings to upskill the digital capabilities of our industry. The feedback we have received confirms that the content was relevant and offered practical solutions for them to follow. We’ve already seen a 16% increase in engagement from established operators’ social media accounts in the month following the completion of the program.
I would highly recommend Tourism eSchool to any destination or economic development organisation looking to design flexible programs for their industry.
how our mentoring
Our marketing modules are delivered via a combination of in-destination workshops and online webinars. Our facilitation methodology has been refined over the past 6 years to ensure optimal engagement, implementation of learnings and eventual incremental gains for the businesses involved.
Tourism Marketing Modules
Our Programs consist of a minimum of 4 'Marketing Modules'. The topics to be covered in each Module will be identified during the planning process, based on the needs of the operators in the region. As a guide, we can deliver topics that we cover in our Tourism Marketing Academy + Mastermind.
Learning Materials will be stored in our secure member portal (members.tourismeschool.com), where all participants will obtain individual log-in access. Participants will log into the member portal to access:
Recorded versions of the In-destination workshops and live online webinars
Module workbooks - which detail tasks to help operationalise learnings
Tailored Toolkits and Templates - will be used to support the completion of tasks
Participants will be able to access mentoring during our in-destination workshops, throughout our online webinars, and via a private Facebook Group during the course of the Program.
A Focus on Implementation
Our Programs are informative and action-orientated, where operators are encouraged to complete set tasks to help them understand and implement their new knowledge.
Fostering Regional Collaboration
Our Programs are designed to promote positive learning and collaboration between operators in region. it's not only a great way for tourism operators to work together as a team to drive demand, but the outcomes support tourism organisations to achieve their strategic objectives.
The flow of content was appropriate for participants which is the beauty of working with a specifically designed program... it wasn’t just rolled off the shelf and delivered the same as another region.
As an industry and as a region we face time and distance hurdles when planning to deliver training and development along with important networking events. This has been evidenced by the seriously low numbers of participants in any training events or functions organised.
Paige and Rebecca’s Marketing Mentoring Program enabled our tourism operators to learn from their desk or home, saving travel and valuable time by utilising online webinar technologies. During the program, the flow of content was appropriate for participants that is the beauty of working with a specifically designed program, it wasn’t just rolled off the shelf and delivered the same as another region. It catered for the maturity level of our diverse region.
Paige & Rebecca understood our barriers for progress and helped work with us to break them down and develop operator confidence in the online space as individual businesses, but also had the positive effect of helping us have an enhanced online presence as a region. In our Program, we had 22 registered participants and while we cannot compare figures with this format, we certainly acknowledge Tourism eSchool’s development of the concept, the content and delivery of the program to engage such a high number of operators spread across a large geographical area.
Want to learn more about
our Mentoring Programs?
If one of your organisational objectives is to deliver capacity building for the operators in your destination, then we’d love to put together a proposal for your requirements.
Simply click on the link below, and email us your requirements, and we will be in touch as soon as possible!