Browsing: TripAdvisor

The reality is many of your region's Ideal Customers expect to engage differently when it comes to finding out information about your region. They use various, convenient sources such as TripAdvisor and Google to find visitor information, which is often NOT visiting a Visitor Information Centre. So in the article we show Visitor Information Centres how they can leverage TripAdvisor and Google to share location based information to their visitors.

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TripAdvisor is not just for Tourism Businesses. Destinations also have opportunities to leverage TripAdvisor to keep their visitors better informed and encourage them to stay longer, spend more and have a better experience in their destination. Following are 4 ways destinations use TripAdvisor to improve their visitors experiences.

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Did you know, recent research by Google found 85% of leisure travellers only decide on what activities they are going to do in a region AFTER they have arrived in destination? Following are 6 things you can do right now to help reach and convert destination visitors into actual customers to your local tourism experience.

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After three weeks of itinerary planning, booking and navigating around New Zealand on my smartphone, I share 3 tips on how you can turn more potential customers on mobile into actual bookings or visitor, instead of loosing them to your competitors or frustrating them with a poor mobile experience.

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Are you actively listening out for people talking about your tourism brand online, especially on social media? What people say about your tourism brand online, such as on TripAdvisor, Facebook and Twitter can make or break your business or region’s brand perception. Following are tips for free and paid online monitoring tools to make it super easy to never miss when someone is talking about your tourism brand online.

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Did you know that word of mouth marketing is one of the most trusted form of advertising for your tourism business or region? Word of mouth marketing doesn’t just mean customers to leave reviews on TripAdvisor. It also includes the great photos, videos and updates customers share on social media that mention your business or region. Here’s three simple steps to get your customer spreading the love about your tourism experience online.

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