Browsing: Destination Marketing Resources

The reality is many of your region's Ideal Customers expect to engage differently when it comes to finding out information about your region. They use various, convenient sources such as TripAdvisor and Google to find visitor information, which is often NOT visiting a Visitor Information Centre. So in the article we show Visitor Information Centres how they can leverage TripAdvisor and Google to share location based information to their visitors.

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TripAdvisor is not just for Tourism Businesses. Destinations also have opportunities to leverage TripAdvisor to keep their visitors better informed and encourage them to stay longer, spend more and have a better experience in their destination. Following are 4 ways destinations use TripAdvisor to improve their visitors experiences.

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Facebook Live is a brilliant new way to connect and engage your Ideal Customers by sharing real moments in your tourism brand as they happen. In this article learn how to use Facebook Live to help grow your tourism brand's awareness and consideration.

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December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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