Browsing: Tourism Business Resources

customer journey mapping for tourism brands

Customer Journey Mapping is an important part of understanding your most profitable customers, and assists tourism brands to identify what content will engage at all stages of a customer's travel purchase journey.

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Did you know, recent research by Google found 85% of leisure travellers only decide on what activities they are going to do in a region AFTER they have arrived in destination? Following are 6 things you can do right now to help reach and convert destination visitors into actual customers to your local tourism experience.

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Does your Tourism brand have a YouTube channel but you haven’t looked at in awhile? In 2017 YouTube has seen massive growth in reach and usage by your potential customers, so now is the time to give it some love with 3 simple updates!

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Are you investing time on Instagram to market your Tourism Business or Destination? Unfortunately we have found some Instagram Tourism Marketing fails being made by some tourism brands. So in this article, we share 11 Instagram Tourism Marketing fails you need to avoid and how to fix them so you give your tourism brand the best chance of growing Instagram into a highly engaged Instagram community that will help you grow your sales or visitors.

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