Browsing: Top 10 Tourism Marketing Challenges 2016

Do you feel overwhelmed keeping up with the latest customer trends and marketing insights when it comes to marketing your tourism business or destination? In this article, we share 11 of our favourite go-to resources tourism and destination marketing resources to help you grow your marketing knowledge and market your tourism brand better.

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Did you know that word of mouth marketing is one of the most trusted form of advertising for your tourism business or region? Word of mouth marketing doesn’t just mean customers to leave reviews on TripAdvisor. It also includes the great photos, videos and updates customers share on social media that mention your business or region. Here’s three simple steps to get your customer spreading the love about your tourism experience online.

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Competition is, and will always be, a worry for most business owners, and is the reason why it has been identified in our 2016 industry survey as a major marketing challenge for tourism operators. In this article, we share ideas on how you can wipe out competition... for good!

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