Browsing: Top 10 Tourism Marketing Challenges 2016

Do you feel overwhelmed keeping up with the latest customer trends and marketing insights when it comes to marketing your tourism business or destination? In this article, we share 11 of our favourite go-to resources tourism and destination marketing resources to help you grow your marketing knowledge and market your tourism brand better.

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Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

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Did you know that word of mouth marketing is one of the most trusted form of advertising for your tourism business or region? Word of mouth marketing doesn’t just mean customers to leave reviews on TripAdvisor. It also includes the great photos, videos and updates customers share on social media that mention your business or region. Here’s three simple steps to get your customer spreading the love about your tourism experience online.

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