Browsing: Online Reputation Management

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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Did you know, recent research by Google found 85% of leisure travellers only decide on what activities they are going to do in a region AFTER they have arrived in destination? Following are 6 things you can do right now to help reach and convert destination visitors into actual customers to your local tourism experience.

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After three weeks of itinerary planning, booking and navigating around New Zealand on my smartphone, I share 3 tips on how you can turn more potential customers on mobile into actual bookings or visitor, instead of loosing them to your competitors or frustrating them with a poor mobile experience.

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Are you actively listening out for people talking about your tourism brand online, especially on social media? What people say about your tourism brand online, such as on TripAdvisor, Facebook and Twitter can make or break your business or region’s brand perception. Following are tips for free and paid online monitoring tools to make it super easy to never miss when someone is talking about your tourism brand online.

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Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

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