Browsing: Marketing Strategy

Are you investing time on Instagram to market your Tourism Business or Destination? Unfortunately we have found some Instagram Tourism Marketing fails being made by some tourism brands. So in this article, we share 11 Instagram Tourism Marketing fails you need to avoid and how to fix them so you give your tourism brand the best chance of growing Instagram into a highly engaged Instagram community that will help you grow your sales or visitors.

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Instagram Stories offers Tourism Businesses and Destinations a fantastic opportunity to further build trust, consideration and sales or visitors with their Instagram communities. Following are 4 ways you could use Instagram Stories to support the marketing of your tourism business or destination.

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The reality is many of your region's Ideal Customers expect to engage differently when it comes to finding out information about your region. They use various, convenient sources such as TripAdvisor and Google to find visitor information, which is often NOT visiting a Visitor Information Centre. So in the article we show Visitor Information Centres how they can leverage TripAdvisor and Google to share location based information to their visitors.

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Running a profitable small tourism business is hard. In my 19 years in the industry I have seen the range of small tourism business successes. Those who fail and those who succeed. Of those who are successful, following are 10 traits I have found are common with with each successful tourism business.

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Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

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