Browsing: Marketing Strategy

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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customer journey mapping for tourism brands

Customer Journey Mapping is an important part of understanding your most profitable customers, and assists tourism brands to identify what content will engage at all stages of a customer's travel purchase journey.

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Did you know, recent research by Google found 85% of leisure travellers only decide on what activities they are going to do in a region AFTER they have arrived in destination? Following are 6 things you can do right now to help reach and convert destination visitors into actual customers to your local tourism experience.

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Are you investing time on Instagram to market your Tourism Business or Destination? Unfortunately we have found some Instagram Tourism Marketing fails being made by some tourism brands. So in this article, we share 11 Instagram Tourism Marketing fails you need to avoid and how to fix them so you give your tourism brand the best chance of growing Instagram into a highly engaged Instagram community that will help you grow your sales or visitors.

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After three weeks of itinerary planning, booking and navigating around New Zealand on my smartphone, I share 3 tips on how you can turn more potential customers on mobile into actual bookings or visitor, instead of loosing them to your competitors or frustrating them with a poor mobile experience.

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