Browsing: Marketing Strategy

The reality is many of your region's Ideal Customers expect to engage differently when it comes to finding out information about your region. They use various, convenient sources such as TripAdvisor and Google to find visitor information, which is often NOT visiting a Visitor Information Centre. So in the article we show Visitor Information Centres how they can leverage TripAdvisor and Google to share location based information to their visitors.

Read More

Running a profitable small tourism business is hard. In my 19 years in the industry I have seen the range of small tourism business successes. Those who fail and those who succeed. Of those who are successful, following are 10 traits I have found are common with with each successful tourism business.

Read More

Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

Read More

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

Read More

customer journey mapping for tourism brands

Customer Journey Mapping is an important part of understanding your most profitable customers, and assists tourism brands to identify what content will engage at all stages of a customer's travel purchase journey.

Read More