Browsing: Enewsletters

As people become more and more discerning about who they let into their inbox, you need to work really hard to ensure you make EVERY email newsletter you send count. Here are 5 common reasons why an enews may fail to engage or interest your customers, & how to fix it.

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A 2016 Tourism Marketing Wishlist for Tourism Operators

It can be overwhelming working out where to focus your time and efforts when marketing your tourism experience. As we look forward to 2016, here is our wish list of 6 tourism marketing priorities to help you focus on what will make the biggest difference to you bottom line and help you attract more awesome customers.

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5 ways for tourism brands to rock their content marketing

Content Marketing is a brilliant, basically free, marketing strategy to attract new customers to your business or region when done right. Following are 5 ways to make sure the content you are sharing on social media, your blog and in email updates is attracting a stream of engaged prospects and new customers to your business or region!

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Of all the online marketing activities you can carry out as a tourism business or destination, keeping in touch with past and potential customers via email is one of the highest return on investment activities you can do (aside from word of mouth!). So, even though email is an 'old school' marketing tactic, it, like many other traditional tactics has revolutionised itself and is now a front-runner when it comes to it's role in generating leads and sales.

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