Browsing: Customers

With the election campaign in full swing here in South Australia for the past month or so, each party have drawn their battle-lines and are out and about spriuking their messages via well-used political campaign tactics from elections' past. During this time, I couldn't help but to notice a few things about the Political party 'campaigning' that tourism brands could learn from, so I thought I'd share a few insights with you!

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Competition is, and will always be, a worry for most business owners, and is the reason why it has been identified in our 2016 industry survey as a major marketing challenge for tourism operators. In this article, we share ideas on how you can wipe out competition... for good!

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