Browsing: Customers + Markets

customer journey mapping for tourism brands

Customer Journey Mapping is an important part of understanding your most profitable customers, and assists tourism brands to identify what content will engage at all stages of a customer's travel purchase journey.

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Destination Australia Conference China Uncovered

In this article we share 2 of the keynote presentations from Tourism Australia's 'Destination Australia Conference - China Uncovered' event. The insights from the two presentation reveal how tourism brands can engage with the Chinese Market directly to build a brand presence behind the Great Firewall of China.

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