Browsing: Customer Experience

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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customer journey mapping for tourism brands

Customer Journey Mapping is an important part of understanding your most profitable customers, and assists tourism brands to identify what content will engage at all stages of a customer's travel purchase journey.

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Are you actively listening out for people talking about your tourism brand online, especially on social media? What people say about your tourism brand online, such as on TripAdvisor, Facebook and Twitter can make or break your business or region’s brand perception. Following are tips for free and paid online monitoring tools to make it super easy to never miss when someone is talking about your tourism brand online.

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Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

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Competition is, and will always be, a worry for most business owners, and is the reason why it has been identified in our 2016 industry survey as a major marketing challenge for tourism operators. In this article, we share ideas on how you can wipe out competition... for good!

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