Browsing: Customer Advocacy

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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After three weeks of itinerary planning, booking and navigating around New Zealand on my smartphone, I share 3 tips on how you can turn more potential customers on mobile into actual bookings or visitor, instead of loosing them to your competitors or frustrating them with a poor mobile experience.

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Are you actively listening out for people talking about your tourism brand online, especially on social media? What people say about your tourism brand online, such as on TripAdvisor, Facebook and Twitter can make or break your business or region’s brand perception. Following are tips for free and paid online monitoring tools to make it super easy to never miss when someone is talking about your tourism brand online.

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Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

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Working with digital influencers in the tourism industry

Tourism destinations are increasingly partnering with digital influencers to build brand awareness and consideration with potential travellers. In this post, we look at the benefits of working with Influencers, how to choose the right influencer for your destination, how to leverage the partnership, and how to measure the return on your investment.

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