Browsing: Content Marketing

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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Does your Tourism brand have a YouTube channel but you haven’t looked at in awhile? In 2017 YouTube has seen massive growth in reach and usage by your potential customers, so now is the time to give it some love with 3 simple updates!

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Are you investing time on Instagram to market your Tourism Business or Destination? Unfortunately we have found some Instagram Tourism Marketing fails being made by some tourism brands. So in this article, we share 11 Instagram Tourism Marketing fails you need to avoid and how to fix them so you give your tourism brand the best chance of growing Instagram into a highly engaged Instagram community that will help you grow your sales or visitors.

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Working with digital influencers in the tourism industry

Tourism destinations are increasingly partnering with digital influencers to build brand awareness and consideration with potential travellers. In this post, we look at the benefits of working with Influencers, how to choose the right influencer for your destination, how to leverage the partnership, and how to measure the return on your investment.

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