Browsing: Content Marketing

Running a profitable small tourism business is hard. In my 19 years in the industry I have seen the range of small tourism business successes. Those who fail and those who succeed. Of those who are successful, following are 10 traits I have found are common with with each successful tourism business.

Read More

Facebook Live is a brilliant new way to connect and engage your Ideal Customers by sharing real moments in your tourism brand as they happen. In this article learn how to use Facebook Live to help grow your tourism brand's awareness and consideration.

Read More

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

Read More

Does your Tourism brand have a YouTube channel but you haven’t looked at in awhile? In 2017 YouTube has seen massive growth in reach and usage by your potential customers, so now is the time to give it some love with 3 simple updates!

Read More