Browsing: Advertising & Public Relations

December 2017 marks 5 years since Paige and I met over a coffee and Tim Tam at my house, and came up with the idea of Tourism eSchool! To mark our 5th birthday, here are 5 marketing lessons we've learnt that can be applied to both tourism businesses and destination marketing organisations!

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Most tourism brands fall into the trap of investing heavily in traditional advertising because it is a familiar and safe marketing tactic. In this article, we run through how effectively use print advertising and public relation opportunities to their full potential, ensuring you get maximum return on investment for your spend!

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