5 Smart Ways to Save Time Marketing Your Tourism Business
Published on March 16, 2018
Finding the time to implement marketing tactics is one of the biggest hurdles for tourism product owners or managers. So, in this post I'll share ways in which you can optimise the time you have to market your tourism brand, which will reduce overwhelm significantly, and help to efficiently market your product!
1. Save Time By Being Strategic
Being strategic sounds harder than what it actually is. When we talk about being strategic, we simply mean that you have to be really specific about WHO you are wanting to target, which will then inform WHAT marketing tactics you invest in.
Knowing WHO you want to target comes down to intimately knowing your Ideal Customer(s). We've written a whole article on this, which goes through 'why', and how to go through the process of persona development.
Once you have your Ideal Customer(s), then marketing tactic selection is easy - it's just a matter of communicating the right messages with them, on the media that most influences them (online + offline), at the time they are engaging with each media platform, and investing in the relationships that are garnered through this process.
2. Save Time by Getting Others to Market for You!
Customer Advocacy is not only one of the most cost influential ways of marketing a tourism brand, but also the most efficient!
With customer opinions posted online, and recommendations from people being the top 2 trusted forms of advertising, tourism brands have to implement tactics that will not only generate more positive word of mouth, but also how to squeeze as much goodness out of each positive mention to prop up other marketing investments.
Rebecca has written a great post on Customer Advocacy which you should definitely take a look at to get some ideas on how to breed more raving fans of your tourism product or destination.
3. Save Time Creating Content
Creating content can be a very time consuming activity. So we encourage tourism brands to set up a User Generated Content strategy to leverage the abundance of brilliant content that is shared on our social streams.
I've written a whole post on how to curate and leverage content, so I encourage you to take a peek to get some clever ideas on how to work smarter not harder when it comes to content creation!
4. Save Time Sharing Content
So once you've got your content (created by yourself, and through your user generated content strategy), the next step is to share it with your Ideal Customers on the platforms in which they engage with.
Now this process can certainly take up precious minutes in the day - whether you are bouncing between platforms sharing your content in an adhoc manner, or just spending time procrastinating about doing just that - we know all too well that if you don't have a systemised approach to sharing content, it can certainly whittle the time away.
So our recommendation is that you get your syndication process organised! Below are 2 of our favourite content management tools, Facebook Business Suite and Iconoquare.
Facebook's Business Suite platform incorporates all of your Facebook Page and Instagram profile options into one space, and will be available on desktop or in a mobile app.
Iconoquare is a scheduling and analytics tool specifically for Instagram, allowing you to draft, save and schedule posts. It also offers in-depth insights on your social media performance, lets you schedule posts, generate reports, monitor competitors' activity, and engage with your audience, all within one platform.
5. Save Time By Procrastinating Less
Easily said that done, I know! But rest assured you are not the only one in this boat...
In our time as small business owners, and juggling young families, we've learnt a few things about being efficient with our time, and so here are just a few tips and tools that we implement to keep ourselves on track...
- Asana.com - Depending on your business or organisation, if you don’t use a project management software, we highly recommend you check out Asana.com. It’s a free project management software that we couldn’t live without here at Tourism eSchool, as it keeps us on track and cuts down on emails that get lost! If you don't work in a team, then you can still use this software, and if you don't like technology, then simply write yourself a daily to-do-list to keep on track.
- Email/phone call batching - Try to only read emails 3 times a day: at 11am (catch the morning barrage), 1pm (following up on time-sensitive correspondence) and 4pm (ticking off the any final actions for the day). At the same time, turn your phone to silent, and when you have finished checking emails, respond to those phone calls / text messages that you missed.
- Other small task batching/binging - Try to limit yourself to checking in on social media 3 times a day too - I know it's hard, and we're all guilty of looking at our smartphones 85 times a day (crazy huh!).
- Laser focus for 2 hour blocks - I'm my most productive when I close down everything on my screen (aside from what I'm working on), including emails, and just concentrate on one project at a time. Phone also goes on silent during this time.
- Less Meetings - about 80% of face-to-face meetings are unnecessary. So see if you can get the outcome required through a Skype Call / Google Hangout (cutting down on travel time) or via email.
- Simplify - I recently attended Destination Australia's Conference, and really enjoyed a keynote by Ken Segall, Former Ad Creative Director for Apple. He spoke of the art of simplicity, and noted that simplifying your life, or your work is actually a very complex process as simplifying is a process of elimination. However, having a simplicity mindset helps you to stay on-track, focussed and in control. So where possible, think not what you need to do, but what you can eliminate from your day, to make it flow.