All posts by Paige Rowett

With the election campaign in full swing here in South Australia for the past month or so, each party have drawn their battle-lines and are out and about spriuking their messages via well-used political campaign tactics from elections' past. During this time, I couldn't help but to notice a few things about the Political party 'campaigning' that tourism brands could learn from, so I thought I'd share a few insights with you!

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customer journey mapping for tourism brands

Customer Journey Mapping is an important part of understanding your most profitable customers, and assists tourism brands to identify what content will engage at all stages of a customer's travel purchase journey.

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