4 Social Media Video Ideas for Tourism Brands

Did you know that since Facebook introduced automatic newsfeed playing for videos mid 2014, it has overtaken Youtube with the number of video uploads?

Videos are fantastic content to be sharing on any social media channel, as they are:

  • Often shared on which means more people can find out about your tourism experience.
  • Able to build a powerful emotional connection with people, often more quickly than a photo.
  • Able to help explain or show your tourism experience quickly and easily, helping your customers with their buying decisions.

Armed with your trusty smartphone and our below suggested video editing apps, here are 4 ideas to start creating and sharing your own short social media videos:

1. Destination Highlights

Create a short video of something happening in your destination, such as a special event or a tour of some of your most beautiful scenery. A great example includes:

Uluru in the wet


Using hyperlapse is a fantastic way to show a lot of a destination quickly and we share apps that let you do this further down. Here are two great examples:

Lanterns of the Terracotta Warriors in Sydney

Tourism Tasmania Hyperlapse

2. Behind the Scenes

Customers LOVE to look behind the scenes of businesses or destinations, as it helps them feel more informed about the experience they may have when they visit.

So, take us for a tour into your kitchen, wine making facilities, vehicle service depot or other activities in your business or region. Great examples include:

Sausage making a Fino Seppeltsfield

New Giraffe Arrives at the National Zoo & Aquarium Canberra

3. Interviews

People connect with people and want to do business with people (not faceless brands).

So think about interesting people you could interview, perhaps answering the questions your customers always ask?

For example, what’s their favourite thing to do in your region or why are they in business?

A great example of how a destination is using interview videos on social media is Tourism Tasmania’s Ask a Local Campaign:

4. Wildlife

Cute wildlife are always a guaranteed winner in videos!

If your tourism experience includes native animals, then try and capture footage of them in action! Some great recent examples include:

Wallaby Hopping shared by Tourism Australia


Shark Cage Diving by Adventure Bay Charters

Tips on creating your videos

You can share a video straight from your smartphone to social media without editing.

However to increase chances of engagement (and especially sharing), we highly recommend you take a few minutes to edit the video highlights, add interesting filters and potentially add music. We recommend you keep your video as short as possible too!

This all helps bring your video to life and create something your customers are more likely to engage with and share.

Some of our favourite smartphone video apps to help you do this include:

Instagram has an in-built video player. You can film your video bit by bit, and then join them together to create an interesting short video (3 – 15 seconds) You can learn more on How to create a video on Instagram in 7 simple steps

Hyperlapse by Instagram lets you easily create time-lapse videos. Time-lapse means you can speed up a longer video. You can share your video directly to Instagram and Facebook, or you can save the video to your camera roll and then upload the video onto your website blog.

Videohance lets you edit your video’s colour, add interesting overlays, frames and music. You can also edit the video length, before simply uploading it directly from the App to your social media accounts. We like this app because you can bring together different short video clips to create a single video.

Over to you

Which one of these video ideas can you use today to create a short, engaging social media video for your social media pages?

About the author, Rebecca White

Rebecca is the co-director of Tourism eSchool, and she loves helping tourism businesses grow their bookings and profits by marketing smarter, not harder. She also helps destinations get more bang for their marketing buck with strategic marketing planning.

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