Session 3 Learning Resources
Customer Advocacy + Online Reputation Management
In this Session, you will learn:
- Understand the critical importance of managing a business’s reputation online and how it can make or break a tourism business
- Learn a framework of how to respond to negative customer feedback on social media, TripAdvisor and other review
websites that will help turn an unhappy customer into an advocate
- Opportunities for finding new customers through proactive social listening
- Discover practical tips on how to amplify happy customers love on social media, TripAdvisor and other review websites
- Discover tools that can help save time in monitoring and managing a tourism brand’s reputation online
Recorded Live Webinar
Please press play to watch the recorded webinar below (80 minutes). Please note it may take a few seconds before it starts playing.
Click the thumbnail below to download this PDF document (31MB) if you would like to review the slides from the webinar.
Click the thumbnail below to download this PDF workbook (700KB) to help complete the tasks for this Module.