Session 2 Learning Resources

Social Media Strategy

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In this Session, you will learn:

  • Understand the importance social media marketing can play at all stages of your travellers purchase cycle.
  • Learn how to prioritise social media marketing channels based your most profitable customers.
  • Discover practical tips and tools on how to take, record & edit better photos and videos on your smartphones
    and DSLR Cameras for your social media channels.
  • Understand how to best collect and leverage user-generated content in their social media marketing using hashtags.
    Also learn how to amplify their social media post by leverage online influencers.
  • Learn practical tips to increase the engagement and reach of their social media posts
  • Learn which social media analytics they REALLY need to focus on to measure their social media success

Live Webinar Recording

Please press play to watch the recorded webinar below (80 minutes). Please note it may take a few seconds before it starts playing.

 

Workshop Slides

Click the thumbnail below to download a copy of the workshop slides as PDF (46MB) to help complete the tasks for this Module.

SlidesModule2

 

Workbook

Click the thumbnail below to download this PDF workbook (750 KB) to help complete the tasks for this Module.

BONUS Training: How to Prioritise your Social Media Channels

Please press play to watch the recorded webinar below (15 minutes). Please note it may take a few seconds before it starts playing.

 

BONUS Training: How to Take Better Photos & Videos on your DSLR & Smartphone

Please press play to watch the recorded webinar below (15 minutes). Please note it may take a few seconds before it starts playing.

 

Session 2 BONUS Learning Resources

Social Media Optimisation + Advertising

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In this Session, you will learn:

  • How to optimise a tourism business’s social media channels of Facebook, Twitter & Instagram
  • Be inspired and learn practical tips from case studies of tourism businesses rocking their social media marketing
  • Understand how to use Facebook & Instagram Advertising strategically to attract new customers and drive more customer conversions

Pre-Recorded Webinar

Please press play to watch the recorded webinar below (53 minutes). Please note it may take a few seconds before it starts playing.

 

Webinar Slides

Click the thumbnail below to download a copy of the workshop slides as PDF (28MB) to help complete the tasks for this Module.

SlidesModule3

 

Workbook

Click the thumbnail below to download this PDF workbook (606KB) to help complete the tasks for this Module.

 

BONUS Training: Canva Tour & Demonstration

Please press play to watch the recorded webinar below (8 minutes). Please note it may take a few seconds before it starts playing.

 

BONUS Training: Facebook Page Tour

Please press play to watch the recorded webinar below (15 minutes). Please note it may take a few seconds before it starts playing.

 

BONUS Training: Facebook Power Editor Tour

Please press play to watch the recorded webinar below (15 minutes). Please note it may take a few seconds before it starts playing.

 

Need Help?

If you are having trouble accessing the Learning Resources, please dont hesitate to contact
us via email help@tourismeschool.com, and we will be sure to respond as soon as possible!