Session 1 Learning Resources
Tourism Trends, Marketing Strategy, Website + Content Marketing
In this Session, you will learn:
- Briefing on the current and most influential tourism marketing trends, including the importance
of delivering an outstanding tourism experience
- Identify and profile their most profitable customers
- How to develop key marketing messages to attract more of their most profitable customers
- How to manage a website that converts more website visitors into bookings
- How to deliver a more outstanding product experience to increase chances of customer advocacy
- How to identify content themes to share online via social media that will attract more of their Ideal Customers
Click the thumbnail below to download a copy of the workshop slides as PDF (78MB) to help complete the tasks for this Module.
Click the thumbnail below to download this PDF workbook (692KB) to help complete the tasks for this Module.
Marketing Strategy Toolkit
Click the thumbnail below to download this Excel Template (434KB) to complete the tasks in this Program.
Ideal Customer Persona Template
Click the thumbnail below to download this Word Template (1.3MB) to complete the tasks in this Program.
If you are having trouble accessing the Learning Resources, please don’t hesitate to contact us via
email firstname.lastname@example.org, and we will be sure to respond as soon as possible!