Profitability and sales margins are a worry for most tourism business owners, especially when you only have a certain number of tours seats, hire vehicles or beds to sell or you rely on a certain number visitors through your doors to break even. In this blog post, learn how to grow your profitability by offering your customers a premium priced experience in addition to your standard product offering.

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How Tourism Research Helps Tourism brands Prosper

Understanding the market in which you operate is essential in creating a robust tourism marketing strategy - for both destinations and operators. We invited Carolyn Childs from mytravelresearch.com to pen an indepth article on where to find relevant research, and how to leverage it to stay informed and attuned to the travel industry.

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Did you know that word of mouth marketing is one of the most trusted form of advertising for your tourism business or region? Word of mouth marketing doesn’t just mean customers to leave reviews on TripAdvisor. It also includes the great photos, videos and updates customers share on social media that mention your business or region. Here’s three simple steps to get your customer spreading the love about your tourism experience online.

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Competition is, and will always be, a worry for most business owners, and is the reason why it has been identified in our 2016 industry survey as a major marketing challenge for tourism operators. In this article, we share ideas on how you can wipe out competition... for good!

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